NATIONAL URBAN LEAGUE AND NATIONAL BAPTIST CONVENTION USA ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND “RECLAIM YOUR VOTE” CAMPAIGN
ST. LOUIS, MO (June 22, 2025) — The National Urban League and the National Baptist Convention, USA, Inc. today announced a landmark partnership to strengthen civic engagement and expand voter mobilization efforts ahead of the 2026 election cycle.
Through a newly executed Memorandum of Understanding, the two organizations will collaborate to scale the Reclaim Your Vote campaign, a nonpartisan initiative focused on increasing voter participation, protecting voting rights, and empowering Black communities and other underserved populations.
“This partnership reflects a shared commitment to meeting this moment with urgency and unity,” said Marc H. Morial, President and CEO of the National Urban League. “At a time when access to the ballot is under pressure, we are joining forces to ensure every eligible voter is informed, engaged, and empowered to make their voice heard.”
The National Baptist Convention USA, one of the nation’s largest faith-based organizations, brings a powerful infrastructure to the effort, with a network of more than 21,000 churches across the country. Through this partnership, churches will serve as trusted hubs for civic engagement—supporting voter registration, education, and participation in early voting and Election Day.
Under the agreement:
- The National Urban League will lead national strategy, messaging, training, and coordination for the Reclaim Your Vote campaign.
- The National Baptist Convention will mobilize its member churches as activation sites for voter engagement and community education.
Beyond voter mobilization, the partnership aligns both organizations on a broader advocacy agenda focused on issues impacting Black communities, including:
- Voting rights and election protection
- Economic empowerment and community investment
- Criminal justice reform
- Education equity, including support for HBCUs
- Environmental justice and health equity
The agreement underscores a shared recognition that collaboration between faith-based institutions and civil rights organizations can significantly strengthen advocacy efforts and expand community impact nationwide.
The MOU will remain in effect for one year, with both organizations committing to ongoing coordination, joint initiatives, and measurable civic engagement outcomes.